Japanese-style Multicolor LED Binary Watch

The watch I'm wearing today I just got this week, direct from China, from Meritline. It's truly amazing how much cheap stuff I've bought from them, although DealExtreme is still my favorite for flashlights. Even more amazing is both merchants can ship their items from China to the U.S.A. for free. This watch is inspired by the modern, quirky watches from places like Tokyoflash and ThinkGeek. One thing that makes this watch unique, even among the wild watches at the preceding links, is that it is a true "binary" watch. The lights on the left and bottom correspond to binary digits, with four bits on the left and six bits on the bottom. They can respectively display a maximum of 15 and 63 in decimal numbers, but they only ever need to go as high as 12 and 59 in this application. It's difficult to read the time at a glance (without doing some math in your head) but I'm sure if I wore the watch regularly for a month is would become easier. The bright LEDs display the time when the upper button is pressed, and the watch can be set to automatically light ever quarter-hour. The date is displayed the same way (month on the left, day on the bottom) when the upper button is pressed a second time. It's a neat watch, admittedly very cheap, but for a novelty watch it certainly serves its purpose. I actually think it looks more expensive than it is, possibly because the design is so simple.