Today I'm wearing my WeWOOD DATE watch for the first time. Not since the Tissot Rockwatch has a watch's material been such a focal point. (Surprisingly, it appears Tissot is manufacturing new Rockwatches although they have no mention of them on the Tissot site.) Unlike the Rockwatch, however, the WeWOOD DATE has an underlying message of conservation and environmental responsibility. Not only is WeWOOD using natural materials in their watches, in some cases wood scraps that would otherwise be industrial waste, but for each watch sold they plant a tree through American Forests. The watch itself has some unique qualities. Because it's made from wood, it's very light and it's actually easy to forget you're wearing it. You would want to remember before swimming or otherwise exposing it to water though. WeWOOD claims its watches are "splash-proof", but they carry no official water resistance rating, and they also caution that the wood can swell when exposed to water (although it should return to normal size when dried.) I would err on the side of caution and just not get it wet. The various woodgrains give it a unique look and feel, and no two watches are exactly alike. It also has a nice warmth that you don't find in watches made from more traditional materials. While the watch is made in China, it does contain a Miyota quartz movement that seems to be very accurate. I have no doubt that it should provide many years of worry-free timekeeping. The bracelet has six links that are removable and is easily resizeable using a small screwdriver. It should fit all but the very largest of wrists. The case is close to 40mm wide and the bracelet is about 25mm wide and untapered with a stainless steel clasp. While it's smaller than many of my watches it's a good size and should get noticed. I find this particular color combination to be very attractive, with the various wood grains providing a nice contrast. I'm also interested in the CRONO model, especially in ebony wood, although it probably has the least obvious grain pattern of the woods they use. My only complaints about the watch are the lack of a rotating bezel and the flat, uncoated crystal. The bezel looks like it should move, with a serrated pattern around the edge and minute markings, but it is definitely fixed. I suppose I wouldn't mind if it was smooth or otherwise didn't look like it should work. A domed or coated crystal would not only cut down on reflections and make the dial more legible, but would also give the watch a little more upscale look. I also find it a bit puzzling or amusing that this model is called DATE yet doesn't have one. These are minor quibbles, however, and I'm very happy with the watch overall. WeWOOD's message is certainly one everybody can get behind, and I think they have a style and color combination of watch suitable for everybody as well.