This is my first watch purchase of the new year. I only found out it existed a couple weeks ago, and I'm a big fan of ATHF, so I had to seek it out. Fortunately I found it for a great deal less than the $200 list price, so if you're interested in one I suggest you shop around, be patient and watch eBay. The Casio press release has some good info about the watch, and it looks like the designers were able to produce exactly the watch they imagined. Functionally, it's the same as the rest of the 6900-style G-Shocks (all mine are linked from this post) but it's the design and little details that set this one apart. The pink face (with ATHF logo and understated "NUMBER ONE IN THE HOOD" text at the bottom) stands out against the light grey case and band. Everybody, including Casio, call it "white" or "matte white" but it really is a very light grey. I suppose I should have taken some photos of it against a white background to prove it. My pics seem to make it look white as well. The band is printed with light blue geometric icons representing Master Shake, Meatwad and Frylock and the caseback carries the ATHF logo. The mooninite Ignignokt's face is replicated in the Indiglo backlight. Ignignokt's face is also on the box along with the design from the band, as you can see below. Overall, a really good looking watch with a number of unique details. I'm very happy with it.